While an increasing number of small businesses are present on the Internet, only a small percentage of them are selling online. There is an opinion that the creation of an online business – expensive pleasure, but it is difficult to maintain. This leads to the fact that many businesses lose higher income and business opportunities that the Internet provides.
For example, the reasons why many small and medium-sized enterprises avoid the Internet are varied. fear of credit card fraud – technology problems and customer support issues. Some companies also feel that this has nothing to do with their business. But if you don’t take advantage of what the Internet has to offer your business, you’re likely to find yourself far behind the competition.
Today, many of the barriers to small and medium-sized e-commerce businesses have been removed. Technology-care business leaders “try it out” with freely available content management systems or online directory/cart solutions. These systems are easy to implement and are supported by thriving online communities.
In the face of concerns about online payment processing, there are more and more services accepting credit card payments over the Internet. Providers such as Paypal and Worldpay provide secure credit card payments by charging small transaction fees without worrying about card details that only require the customer’s address to send goods. This helps to allay concerns about the security of the website and encourages users to do business with the operator’s website.
Website development is now much easier: many template sites offer ready-made solutions that can be purchased and integrated with content management systems and directories. Alternatively, products such as actinic offer low-cost, integrated solutions that can be implemented in a very short time.
Another problem is generating traffic. Historically, the search engine rankings have been a dark art. Today, however, it’s easier to stay on top of search engines with services like Google Adwords that provide pay-per-click services to boost rankings based on major search queries that you can use to search your company. .
It is obvious that the presence of an online store requires certain investments, but a carefully implemented and managed online presence will bring additional income and ensure that capital investments will not be wasted.