23, Jan, 2022
Your Attitude Towards Your Customers and Clients Can Win You Business

Your Attitude Towards Your Customers and Clients Can Win You Business

A few months ago, after one of my submissions, a business owner approached me and complained that the stationery industry had been around for over 20 years, and during that time he had never seen it as bad as it is today. Buyers constantly tried to “crush and double” prices. The local wholesale warehouse sold many of the same goods he was carrying at prices he could not afford. Customers were inattentive, rude and impatient. He told me that to deal with such circumstances, he began to tell his clients directly that if they did not like his prices or services, they could run their business elsewhere. Needless to say, his business worked poorly.

A few weeks later, I spoke to another stationery owner who was a competitor to the aforementioned. I asked him how his business was going. He smiled and told me that his business had never been better. During the performance he described how his customers were friendly and kind and seemed very eager to come to his shop. He told me that he treated many of them like family. He felt that his affairs were going well because of his attitude to life.

In these two examples, it is easy to see how the business owner’s point of view influenced the success he has achieved in his business. When it comes to treating their customers, some companies adhere to Theory X. This theory argues that customers are insidious, annoying and driven by limited interests. Other companies adhere to the theory of Y. This theory claims that customers are honest and reliable people.

Paul Hawken, author of Business Development, says that “doing business is not just about making money, it’s about becoming who you are.” It is logical that if we want to run a healthy business, we must start with the right attitude towards ourselves and our customers.

Bob Tomsik, who owns a commercial equipment repair business in Ann Arbor, Michigan, believes that one of the main reasons for its success is to meet the needs of all his customers. He claims that he has three types of clients: 1) his family, 2) his employees and 3) people who need the services of his business. Making all three groups happy, he built a thriving and growing business. This does not mean that there are no problems with the satisfaction of these three groups of customers – they are. He just understands that his philosophy towards these clients matters.

It is interesting to note that despite the way we look at our business, we choose what attitude we want to express. It is safe to say that the reaction we receive from our customers, employees or colleagues is a reflection of our attitude towards them.

Looking back at your business community, you will see positive and negative examples of business owners’ attitudes towards their customers. Beware of those who take a positive attitude and take the time to discuss successful business strategies with them. It’s going to be worth it.

Tom Borg is President of Tom Borg Consulting Development and Training. He is a consultant, trainer and author for small business.

For the past 27 years, he has worked with his clients and helped them change their business paradigms. Tom shows small business owners how to “think outside the box,” use the potential of their managers and employees, and take steps to make their business more profitable and successful.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>